Each month the Cellar Watch Market Report reviews the monthly regional share of trade by value on Liv-ex. Until 2012, Bordeaux regularly commanded more than 90%, and in the first six months of 2011 – at the market’s peak – it accounted for 96%. Subsequently buyers turned from Bordeaux and its perceived unjustifiably high prices, and the region’s share of trade began to fall. So far in 2013 it stands at just 83.4%. Bordeaux still dominates the market, but not with the same strength as before.

With Bordeaux’s share having dropped it follows that other regions have made gains – and not simply in percentage terms. Looking at the actual value, Burgundy’s total trade in July 2013 was five times that of the region’s trade in July 2010, and the Rhone’s was three times as much.

The chart below shows how non-Bordeaux regions have made gains over the last few years. Champagne and Italy had begun to forge ahead in 2012, and the increase in trade this year has been greatest for the Rhone, with the 2009 ‘La La’s leading the charge. As buyers diversify, 2013 has seen all regions take an historically sizeable share of trade.

Regional share of Liv-ex trade