Lafite Rothschild 2010 was released En Primeur in London at £12,000 per 12×75. It was mid-2011, and Lafite’s brand status had grown in Asia to the point where the wine was commanding on average a 130% premium over the other First Growths. But this was also the market’s peak. As shown in the chart above, Lafite 2010’s price has fallen dramatically since.
After three years of price drops, the wine has held relatively steady for the last six months at around £5,500. James Suckling scored it 100 in his first review, stating “Believe the hype. Lafite is perfect in 2010.” In a subsequent review he scores it 99, while Neal Martin awarded it 99+, calling the wine “a future legend that will vie with the 2009 Lafite. Spellbinding!” Parker was slightly less effusive, but scored it 98.
Lafite 2010 last traded for £5,390. Now at 55% below release, at what point does it become a buy?