Bordeaux market share

Last year, it looked as though Bordeaux’s market share was beginning to level off after several years of decline. Between 2010 and 2015, the region’s trade share by value dropped from 95.8% to 74.7%. This was linked to unsustainable high prices and reduced interest from Asia. Buyers looked elsewhere. In 2016 Bordeaux accounted for 73.7% of trade, a gentle year-on-year dip by comparison; perhaps a reason to be optimistic.

This year, however, relative activity for the region has dropped further and currently stands at 67.2% by value. In January, Bordeaux accounted for just 61.6% – its lowest monthly level in over eight years of records.

Burgundy’s back

Burgundy has made the biggest gains so far this year. Its market share has increased from 7.9% to 13.8%, comfortably maintaining its position as the second most traded region on the market. Back in 2015, it dropped behind Italy into third place. Italy’s trade share (6.3%) is relatively stable on last year so it is unlikely to rival Burgundy in 2017.

Champagne (5.9%) and the Rest of the World (4.9%) have both edged up slightly. Aside from Bordeaux, the Rhone is the only major region to have fallen. It has represented 1.9% of trade on Liv-ex in 2017 so far, down from 2.0% in 2016.